Very straightforward. Basic integration requires copying and pasting a single line of HTML (a script tag) into your web page. You do not need to be a developer to do this: anyone with access to their site’s HTML can integrate it.
For CMS-based sites such as WordPress, Shopify, or Squarespace, simply add the script tag through the CMS’s custom code settings.
For advanced configurations (visual customization, geo-targeting, multiple methods), everything is managed from the administration panel without touching the code.